Online promotion can be a challenging and confusing task. There is so much information being given out in bits and pieces all over the internet it can be hard to find a coherent plan of how to market your products online. But if all this information were to be collected together into a search engine marketing book would this be helpful? I don’t want you to waste your time so I’m going to tell you right off that if this information were printed in a book it is likely it would be out of date before it hit the shelves.
It is true that the principles of marketing online are the same principles of marketing anywhere – you need to effectively get your message to your target market. However, the details of how this is achieved online changes regularly. What worked last year won’t necessarily work this year. The search engines are always fine tuning their algorithms and supporting websites regularly update their policies. These elements will influence your marketing efforts. This is information that you wouldn’t be able to find in a search engine marketing book until after it is too late.
If you are serious about success then the resource you need is an online repository of internet marketing information. A website that collects all the information together in one place and keeps it updated regularly. Since online marketing covers a vast array of subjects there is a lot of information that needs to be documented and kept up to date. Due to the volume of information it wouldn’t even fit into a single search engine marketing book.
For an internet marketing website to maintain its integrity it would have to be supported by a community of followers who are our there trying, testing, and evaluating the techniques. This feedback loop keeps the training resources up to date. Also, a forum where marketers share their experiences can help spread the latest knowledge around in the fastest way possible. No search engine marketing book would be able to provide this kind of community.
Due to the dynamic nature of internet marketing it is also necessary to have access to tools that help in the development and implementation of your marketing efforts as well as tools to help you perform proper keyword research that accesses the latest search engine information. I think we can all agree that a search engine marketing book, no matter how well written, can’t provide such tools.
Hopefully I’ve convinced you a search engine marketing book is not the ideal resource for leaning about online marketing. If you truly want to understand this topic you have to do your research and find the online resource that is the best fit for you. If you do your research taking into account all the factors I’ve outlined above you will have the ideal internet marketing resource.